Rheem’s “Chasing the Cure” Breast Cancer Awareness Initiative

WELCOME, N.C. (September 27, 2011) – Rheem and Richard Childress Racing (RCR) will mark National Breast Cancer Awareness Month with a pink and black paint scheme on the renamed No. 29 Rheem Chasing the Cure Chevrolet for the Oct. 2 AAA 400 NASCAR Sprint Cup Series Race at Dover (Del.) International Speedway.

The special paint scheme of the No. 29 Chevrolet, driven by Kevin Harvick, is part of a month-long program created by Rheem to help raise national awareness of the importance of regular check-ups and early diagnosis in the fight against breast cancer. Young Survival Coalition (“YSC”), the premier global organization helping young women face the challenges of breast cancer, expects that another 10,000 women under the age of 40 in the U.S. will be added this year to the 250,000 who have already been diagnosed. YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.

For the full article: http://www.rheem.com/news/rheem-and-rcr-no-29-team-launch-chasing-the-cure-breast-cancer-awareness-initiative


Rheem Announces New Sponsorship Plans

ATLANTA (NOVEMBER 3, 2011)—Rheem Manufacturing Company officially announced a comprehensive plan to continue its involvement in various NASCAR racing series.

Rheem has completed a multi-year agreement with Richard Childress Racing (RCR) to be the primary sponsor of the No. 29 Chevrolet driven by Kevin Harvick for 10 NASCAR Sprint Cup Series® points races as well as being the co-primary sponsor with Budweiser for NASCAR’s annual mid-season All-Star race over the term of the agreement. Rheem will also be a major associate sponsor of the No. 29 Chevrolet for the remaining 26 NASCAR Sprint Cup races in which Budweiser or Jimmy John’s are the primary sponsor. Rheem will continue its co-sponsorship with Menards® of RCR’s No. 33 Chevrolet driven by Paul Menard and others in the NASCAR Nationwide Series® for 12 races in the 2012 season.

For the rest of this article: http://www.rheem.com/news/rheem-announces-sponsorship-plans